The term “power hour” comes from the mlm, or network marketing, world. It’s an hour of the day dedicated solely to building your business.

You’ll hear members of various direct sales companies, like Herbalife, Beachbody, and Young Living mentioning power hours. And if you join one, believe me, you’ll be encouraged to use the power hour religiously.

 

Now, I don’t belong to any mlm companies, but I do like to incorporate some of their effective business techniques into my own regimen. The power hour is one of them.

 

In fact, I’ve been known to pull up people’s power hours on YouTube and follow along with my own freelance power hour along with them. There’s something about this coworking energy that motivates me.

 

There’s something so motivating about watching someone else dedicating their full focus to the most essential tasks in their business that makes me want to get ish done!

 

I created my entire freelance writing business from scratch in one hour chunks. This is exactly how I did it.

Watch the Power Hour video here

 

How to Set up Your Freelance Power Hour

To set up your power hour, you need to start with your most crucial, momentum-building tasks. No, it’s not checking email…scrolling TikTok…signing up for another course.

I want you to think about the most crucial tasks required to build your business. The tasks that make the most impact.

In the beginning, it’s all about portfolio-building and prospecting: creating samples, cold pitching, networking, etc.

Once your business becomes established, you can dedicate more time to content and marketing for your business.

 

Action step: write down the tasks that have the biggest effect on your business growth.

 

Your most important business-building tasks might include:

• Building out your freelance writer website
• Pitching your favorite brands
• Applying for job board projects
• Building relationships on LinkedIn
• Posting valuable comments in Facebook groups
• Writing case studies about projects you’ve completed
• Updating your social media profiles
• Publishing blog posts your ideal client would find valuable
• Recording videos relevant to your industry

 

Action step: Next, let’s narrow down your list to the most crucial 2-3 tasks. Then, determine how you’ll split your power hour up among these tasks.

Let’s say I want to dedicate my hour to pitching and sample-building.

I’ll dedicate 30 minutes of my hour to either cold pitching, pitching publications, or job board pitching.

I’ll dedicate the next 30 minutes to publishing valuable blog posts on LinkedIn Publisher (thereby creating samples).

 

How to Complete Your Freelance Power Hour

Action step: Once you know what you have to do, grab my free Power Hour printable and write your action tasks on the left side and fill in the columns with the tasks you perform each day.

For example, if I pitch during my power hour, I might write down the names of the 3 people/brands I pitch to each day. If I create content, I write down the piece of content I work on each day.

Now, set aside an hour each day to complete your laser-focused hour. Put some binaural beats in your ears, set a timer, and put your entire focus on powering through your hour.

DO the tasks you know you should do to move your business forward.

 

 

Continue this process every day for a few weeks and take note of how much momentum you gain just by doing a little bit every day. Powerful stuff!

 

Let me know in the comments…

What do you plan to do during your freelance power hour each day?