1-Hour Welcome Email Makeover

The Project

Kim Hunt from Vakandi Fit signed up for my one-hour copy training session to rewrite her welcome email. The email introduces her audience to her fitness program and offers a discount for their first class.

The Process

I did a quick study of Kim’s branding and voice and sent her a brief questionnaire to gauge the audience, voice, and objective. She also sent me the original version of the email. I improved the copy with 2 engaging subject lines to A/B test, persuasion techniques (scarcity, likeability, etc), and an enticing call-to-action.

The Outcome

Kim called the final email a “masterpiece” and was proud to send it to her followers. I also provided her with some additional copy direction over and above what she asked for, including how to improve the copy on her opt-in window and ideas for follow-up emails.

The Testimonial

“Jessica is well worth the money invested! Not only did she have a quick turn around for work completed, she made my Welcome Email into a masterpiece! She also gave me additional tips that are going to be very valuable to gaining client loyalty and conversions. I would highly recommend Jessica for your fitness business copy needs.”

-Kim Hunt

View the final version of the email here.