16 pages of web copy and a 5-part email welcome series

The project:

The purpose of Forest Bathing Central is to be the #1 online resource for forest bathing, a form of ecotherapy with many health benefits. I have written every single piece of content for this platform including (as of publishing this page):

• 2 e-books/information products
• 2 sales pages (1 and 2) for those 2 products
• 16 pages of web copy
• A 5-part welcome email sequence
• 1 opt-in landing page
• 44 blog articles
• 6 tear sheets

The purpose of the content is to give readers valuable information so they can form their own forest bathing practices. Most traffic gets directed toward a free starter guide, which puts subscribers inside an automatic email funnel, where they receive incentive to grab one of the information products.

The process:

Research:

Research for this site is ongoing. I research topics people are interested in and practice social listening in the Facebook group, Reddit, Youtube, Quora, Amazon, and elsewhere to understand the audience and what they want. I stay abreast of nature news, research, and trends and create some of my own. I have compiled research about the audience, topics, pain points, nature studies, branding, and more, which I reference to craft the copy.

Writing:

Writing is also an ongoing process. It started with laying the groundwork on the site with copy for crucial pages like the home page, about page, and resources tab. From there, I branched out into articles, information products, guest posts, social media content, video, and much more.

Some of the writing tasks I’ve mastered for this site include:

• Writing compelling headlines
• Compiling useful, engaging articles
• Following SEO best practices
• A/B testing email components
• Social media marketing
• Launch copy
• Persuasion and psychology techniques
• Conversion strategies

The outcome:

Forest Bathing Central has become one of the leading forest bathing resources in the world. Some of the results my writing has achieved include:

• 35% increase in subscribers in the last 6 months
• 43.8% open rate for welcome series
• 2k+ member thriving Facebook community
• Page 1 Google rankings for terms such as “winter forest bathing,” “grounding negative ions,” and “pine infused oil”
• Google featured snippet for “what is a forest bathing sit spot”