Huffington Post Fitness Article

The Pitch

So many fitness trainers provide training plans and workout programs for their clients. But how would a professional fitness trainer actually work out during their own 30 minute session?

  Pitch accepted

The Process

This article required a lot more than just Huff Post-level writing skills. There were a lot of logistics and project management tasks involved as well. The process required me to:

• Develop and pitch a subject compelling enough to be printed on the high-profile publication
• Round up expert guests, including fitness celebs Tone It Up, Autumn Calabrese, and Lauren Gleisberg
• Interview guests and compile a list of a full spectrum of workouts
• Gather appropriate photos and permissions
• Write and assemble the article for online readability, following Huff Post guidelines
• Promote across my channels and my guests’ channels

I have the expertise required to form professional relationship with high-powered businesspeople and produce a publication-worthy article that is beneficial to all parties involved.

The Outcome

This post was shared across platforms 900 times within the first day. The fitness article was informative for readers, and I received lots of feedback that people were bookmarking the page. The article also provided quality publicity for my guests’ businesses. They all shared the post across their platforms, expanding the reach. Finally, the fitness post provided me with impressive writing creds. The outcome was a win-win-win for the publication, my guests, and me!

Read the article How Fitness Entrepreneurs Work Out in 30 Minutes.