Home » Work With Me! » Fitness Copywriting

I specialize in articulating exactly what you’ve always wished you could say!

The deeper meaning behind your business. 

The massive impact of your cause.

The words to match the energy building up inside of you, ready to explode!

 

Let me take care of that for you!

So you can get back into the zone of what you love best!

Not to mention…

  Traffic building

The copy I write is designed to entice readers with powerful headlines, emotional connections, enticing content, and so much more.

  Lead Generation

I make sure the visitors that find your page find a reason to hand over their email addresses with content upgrades, opt-ins, and other incentives.

 Conversion

For visitors that know, like, and trust you, my words will give them every reason to purchase from you. Heck, you’ll even want to buy your own products after I get done with them!

Good writing is essential to establishing your online presence.

But “good writing” just isn’t good enough!

Your online content does far more than just state grammar-and-spell-checked-words.

Online writing must be carefully crafted to:

  Build and maintain your company’s online image, reputation, and personality.

  Establish credibility in your field and be seen as a go-to source.

  Attract your ideal customer, the type of person you LOVE doing business with.

  Engage and establish long-term relationships with your readers.

  Carefully enter a courtship with your ideal customers.

  Build trust and excitement with your audience over time.

  Influence audience behavior, whether it is to join a free group or buy a high-ticket product.

  Persuade your audience to make a decision (buy!?!).

 

There are so many gentle nuances that go into online copywriting.

If you add your brand image to that equation, the balance is even more fragile.

So fragile you can’t just trust anyone with it.

I understand all of that

And you can trust me to handle it with the grace, attention and dignity it deserves.

 

If writing is your least favorite thing and it drives you mad:

I’m here for you!

This is what I actually LOVE to do.

 

I want to take that subject that’s just so close to your heart right now…

pull out all the beautiful colors

arrange them in a meaningful way

And hang your art out for the world to devour!

Jessica Collins Flashfit Trainer

That’s where I come in…

Hey there, I’m Jessica! Professional fitness copywriter, mom of 2, personal trainer, and barre instructor.

I’ve got the credentials to make you look good:

  • I’ve got a Bachelor of Science English degree (magna cum laude) and a Copywriting Certificate to back up my writing.
  • I am a certified personal trainer, sports nutrition specialist, and barre instructor. I am fully immersed in and “speak the language” of the health and fitness world. 
  • With my health and fitness expertise, I already have my head wrapped around your field, your competition, your trends, and your language.
  • As a fellow business owner and entrepreneur, I can relate to your small business in an intimate way.
  • I have 9 years of senior corporate copywriting experience under my belt. Compelling, SEO-driven product copy, sales email blast copy, and corporate blogging were a part of my everyday responsibilities, along with managing a team of four. I’ve got you!
  • I’ve maintained my own fitness and lifestyle blog for over 7 years, run a half marathon, run handfuls of 5ks, and practiced healthy living every single day since college. Health and fitness are personal to me! Part of my own personal mission!
  • My friends and colleagues have called the way I build word worlds from almost nothing “pure magic!”

Molly Marie Keyser Testimonial

How Can I Help?

fitness copywriting blog posts

My blog posts are meant to establish you as an authority, turn your blog into a resource library, increase traffic, encourage engagement, and increase subscriptions.

You’ll get:

  • A 500-3,000 word blog post that is shareable, compelling, thought-provoking, and/or educational.
  • Blog posts that “speak the language” of health and fitness, from an author with fine-tuned expertise.
  • SEO considerations and basic keyword research.
  • A headline that screams “You’ve got to read this!”
  • Formatting considerations that make your blog posts easier to read and help them flow. People skim and read in F patterns. My blog posts are designed around that.
  • Content that is adjusted to your particular brand voice and audience
  • Practical action steps for readers to take, if desired.
  • Research to back up everything. No contentious statements.
  • Basic image sourcing, if needed.
  • A specific call to action for the reader.
  • One request for simple edits.

Posts start at $75 for a short post to $500 for long-form evergreen posts

Copywriting Packages

gold package
Silver package
bronze package
Cat testimonial
Moriah Testimonial
Kacie Testimonial
gold package

With the gold package, we’ll whip you up really juicy website content with complete copy for the three of the most crucial pages on your site.

You’ll get:

  • A mouth-watering sales page that converts like crazy, draws people in with covetable benefits, and answers every one of your clients’ questions before they even ask it, so buying is a no-brainer.
  • An About Me page that establishes your credibility, resonates with your ideal customers, and really wraps them in a warm bear hug and says “I’m here for you, babe!”
  • Home page copy that keeps people on your site, let’s them know exactly why they need to be here, and translates into new leads.
  • Two one-on-one consulting calls where I’ll help you dig deep into the core of your message, pinpoint your ideal client, speak to her in her own terms, and create a clear branding picture.
  • I’ll leave you with all my notes about your business when I’m done so you can use them in your own future copy, including my infamous word collections, tagline brainstorms, branding profile and audience research notes.
  • We’ll work together on any minor revisions and edits that you find necessary, bringing the whole thing together in under two weeks.
Silver package

One of the toughest pages to write on your website is the sales page. The sales page typically requires a lot more strategic copy than any other page. It has to answer a lot of questions, build a heap of interest, lay out all the features and benefits of your product, among so many other things.

In short, there are so many factors to consider that it can be overwhelming to even start.

This dreaded task of yours is one of my favorite projects! Let me handle this one, sweetie!

You’ll get

  • A mouth-watering sales page that converts like crazy, draws people in with covetable benefits, and answers every one of your clients’ questions before they even ask it, so buying is a no-brainer.
  • Two one-on-one consulting calls where I’ll help you dig deep into the core of your message, pinpoint your ideal client, speak to her in her own terms, and create a clear branding picture.
  • I’ll leave you with all my notes about your business when I’m done so you can use them in your own future copy, including my infamous word collections, tagline brainstorms, branding profile and audience research notes.
  • We’ll work together on any minor revisions and edits that you find necessary, bringing the whole thing together in under two weeks.
bronze package

If you had to choose one page to write, it would be either the About Me Page or the Home Page.

These are the two pages that everyone is looking at. Your home page is naturally where your readers land and your About Page is where they’re checking out who you are. Think about where you go when you land on someone else’s site: it’s always Home or About Me!

So, this package is just for you, my dear. You’re only able to pick one and give it a complete makeover. Which will it be?

  • An About Me page that establishes your credibility, resonates with your ideal customers, and really wraps them in a warm bear hug and says “I’m here for you, babe!”
  • Home page copy that keeps people on your site, let’s them know exactly why they need to be here, and translates into new leads.

 

Either way, I’ll still send you home with:

  • One 60-minute one-on-one consulting call where I’ll help you dig deep into the core of your message, pinpoint your ideal client, speak to her in her own terms, and create a clear branding picture.
  • One 30-minute follow-up call where we’ll work together on any minor revisions and edits that you find necessary, bringing the whole thing together in one week.

If you’re ready to work with me, fill out this form or contact me at jessicam.collins@hotmail.com

With me, 1 + 1 = 3

I always overdeliver!

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