Home » Work With Me! » Fitness Copywriting

conversion fitness copywriter

Sorry, my services are booked through August and I’m unable to take on new projects at this time.

As a conversion fitness copywriter…

I specialize in increasing your sales with effective email funnels and web copy (and the industry fluency to match)!

As a busy health professional, you don’t have time to whip up every email or sales page needed to  pump up your launch!

Let me take care of that for you!

So you can get back to the special work that makes your heart skip a beat.

Fitness copywriter testimonial

Not to mention…

  Traffic building

Entice readers to your site with search engine optimized content and a library of valuable resources.

  Lead Generation

Drive your audience to action with effective landing pages, email opt-ins, and calls to action!

 Conversion

Get visitors to know, like, and trust you with emails and web copy so they eventually purchase. Heck, you’ll even want to buy your own products after I get done with them!

Fitness copywriting social proof

This premium fitness copywriting service is far more than just “good writing.”

Conversion copy for fitness pros does far more than just fill your site with grammar-and-spell-checked-words.

This content is carefully crafted to:

Build your online brand image and reputation

Establish credibility as a go-to resource

Seek out the dreamiest of customers

Engage your readers

Build your know, like, and trust factor

Influence audience behavior, whether it is to join a free group or buy a high-ticket product.

Persuade your audience to buy

I handle the gentle nuances that go into fitness copywriting with the grace, attention and dignity it deserves.

I want to take that subject that’s just so close to your heart right now…

pull out all the beautiful colors

arrange them in a meaningful way

And pull on the heartstrings of swoon-worthy prospects!

Client Love…

Fitness copywriter testimonial

fitness copywriting testimonial

fitness copywriting testimonials

Hey, I’m Jessica Collins!

Health and fitness copywriter

Mom of 2, personal trainer, and barre instructor

 

BONUS–Your copy is backed by my credentials:

 

Degree

Bachelor of Science-English Degree (magna cum laude)
University of Wisconsin – Oshkosh

Certifications

  • Copywriting Certificate, MediaBistro
  • Certified Personal Trainer and Sports Nutrition Specialist, NASM
  • Barre Instructor, American Barre Technique
  • Email Marketing Certification, HubSpot

Experience

  • 9 years experience senior corporate copywriting experience, managing a team of 4
  • Over a decade’s worth of experience copywriting and blogging
  • Over 2 years experience teaching barre and FlashFit classes

Jessica Collins Fitness Copywriter

I am fully immersed in and “speak the language” of the health and fitness world. I’ve got my finger on the pulse of the field, competition, trends, and language and that industry fluency gives you the edge!

As a fellow business owner and entrepreneur, I can also relate to running a business in an intimate way.

Clients call the way I build new worlds with words “pure magic!”

UWO English Degree

NASM approved provider

ABT Barre instructor

mediabistro certified copywriter



Jessica Collins fitness copywriter testimonial

A Peek Inside the Portfolio

Additional landing pages and email funnels available upon request…

Website Copy

 

Home page copy for fitness brands

Project

Short-form sales page, Boudie Shorts

Overview

Molly Marie Keyser put together a professional contract package that boudoir photographers can purchase and edit with their information. She needed a converting sales page directed at her target market. The sales page for this contract generated over $8k in income in the short amount of time it was live.

Project

Website copy, Forest Bathing Central

Overview

The Home, About, and FAQ pages of this site are meant to bring awareness to forest bathing in general and the resources available on Forest Bathing Central, specifically. Every page guides the reader toward the primary email funnel and thriving Facebook group, both of whose participants grow daily.

Project

Website copy, Dezi Munroe

Overview

Website copy for Home, About, and Sales pages for a jumprope fitness expert. This copy was a prototype for a fitness website design package. The copy was meant to showcase both the simplicity of the DIY design package and the impact of done-for-you fitness copywriting.

Articles

Huffington Post feature, including this interview with fitness celebrities: over 900 shares!

This article has received over 2.9k shares and 824k views.

Example long-form, research-backed SEO post for a well-known healthy eating personality.

Project

Celebrity Fitness Article, Huff Post

Overview

My work has been featured on authority websites like the Huff Post and The Mighty. This feature article with fitness celebrity interviews for Huff Post generated over 900 shares on social media!

Project

Family Health Article, Baby Gaga

Overview

During my time as a contributing writer for Baby Gaga, this article received over 2.9k shares on social media and 824k views.

Project

Clean Eating Article, Lose Weight by Eating

Overview

The long-form articles I wrote for this site helped boost organic traffic with valuable, actionable content and SEO strategies.

Online visibility and sales are the
lifeblood of your health business.

 

Like you, your business can’t live one more minute
without a strong pulse.

Health and Fitness Content for Heart-Centered Businesses

Conversion copy for the health and fitness industry:

  • About pages
  • Home page
  • Short- and long-form sales pages
  • Landing pages
  • Opt-ins
  • Email funnels

All conversion copy comes with:

  • Conversion techniques
  • Diligent, high-quality research
  • In-depth brand, target client, and voice study
  • Persuasion techniques and buyer psychology tactics
  • Thought-provoking, shareable content
  • SEO considerations and research
  • Formatting for online readability

……and content to make your heart race!

Here’s how my process works:

This process frees you from the burden of doing your own copywriting.

It’s okay if it’s not your thing.

It’s my thing.

This process lets you rest easy and get back to what makes your heart skip a beat.

 

 

fitness copywriter onboarding process

With me, 1 + 1 = 3

I always overdeliver!

 

 

I am the fitness copywriter you’ve been looking for.